This project was thought for the anual Peugeot Design Contest.

The Peugeot Hepta is the symbiosis between two worlds, combining the sensations and agility of a motorbike and the stability and grip of a car. With this, one will take a step ahead in the conduction, the man no longer will be an external element of the car, he will be a part of it.

The characteristics that define it are, among others:

– The position of conduction opened to the outside, allows that the man feels with more intensity everything what surrounds to him.
– In this car not only the wheels turn in a curve, the whole car inclines like a motorbike would do, by this the driver discovers a new way to feel the turns.

Based on the commercial strategy of Peugeot for the naming of its cars, I looked for a significant number that reflects the values of this product, finding in the seven (Hepta in Greek) the symbol of the perfection, the infinite and the sensuality. On the other hand the fact to look for its translation to Greek, is because in old Greece, the art and the sport they went taken of the hand, in this case, the Peugeot Hepta also combines the esthetic thing with a sport spirit.

Enter the post to see different images of the project process.